Welcome to Pastel Pretty!

Pastel Pretty is a cute little brand created and ran by a pink obsessed, sparkle loving woman called Emma. Who is me, hello! This is my own small slice of the internet to talk about things I find interesting and, more importantly, to bring you adorable products. I mostly source from China, Japan and South Korea but also like to offer you handmade goodies created by yours truly!

If you would like to keep up to date please feel free to follow Pastel Pretty on Facebook, Instagram and Twitter. You can also subscribe directly for blog updates.

The History of Pastel Pretty


  • The beginnings of Pastel Pretty really has to be attributed to mid 2013 when I was first inspired to make and sell jewellery. However, I was at university at the time and so nothing ever came of it.


  • Jump forward to October 2016 when my partner and I were at Raicon, a local convention. She had gotten an artist table and I was her helping hand for the day. While helping out and seeing everyone else at their tables, I realised I wanted my own one too! I revisited and tweaked my old plans, then bought a charm material sample pack soon after. My very first purchase towards building Pastel Pretty.



  • In March, I had built up my first selection of stock and now I was back at Raicon at my own table under the name Magickbox.
  • Not too long after that in June, I opened my Etsy shop and then worked on increasing my stock selection while selling at other cons.


  • I started a blog on WordPress in January and worked on that alongside running my Etsy and looking into selling non-handmade products.
  • Moving on to November, I was at Raicon with my first Dealers table so that I could start selling my new non-handmade products!
  • In that same month, my blog became officially self hosted on this very site.


  • I continued to sell in Dealers Halls and increased my non-handmade stock as I had done previously for my handmade stock.
  • In June I went to SunnyCon Newcastle which was my first 3 day event AND my first convention outside of Scotland.
  • Then in September I sold at MCM Scotland, my first ever MCM event.


  • On the 1st of July I finally launched my own stand alone online store, selling all types of products!
  • Soon after in August, I officially changed my name from Magickbox to Pastel Pretty to more accurately reflect what my store had become.


It’s been a crazy and exciting few years but hopefully this is just the beginning. I have and will always sell things that make me happy and I hope they make you happy too!